From Monday 19th until Friday 30th January, we have on trial a new database, Marketline. This is a very comprehensive collection of company, industry, financial, product and country information, research and data extending across every major marketplace and industry. If you want an in-depth report on the bottled water industry in France or want to look at the volume of alcoholic beverages sold in Vietnam*, this is the database for you. Marketline is big on PEST SWOT and five forces analyses, which I understand are of interest to business students. Marketline will only be available on campus (IP authentication), so don't click the link at home. Don't click the link before the 19th or after the 30th either!
We are interested in purchasing this database, so any feedback would be greatly appreciated. Please mail the library if you have any comments on this database.
*peaking at 8.1 million litres in 2005 and estimated to fall to 4.47 million litres in 2012
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