WARC

The World Advertising Research Centre (WARC) is a good source of knowledge and insight into the global marketing and advertising market. It contains full-text articles from a number of journals (for example the International Journal of Advertising) and trade periodicals (for example Admap) as well as case studies, best practice, news, views and statistical information. Further to the long post on WebFeat below, WARC is now searchable in WebFeat. That's a whopping 16 DBS library-subscribed databases that can be searched simultaneously inWebFeat now.