Monday 4 April 2011

Mintel

Mintel is a market research database that provides access to reports on consumer behaviour, product innovation and competitive marketing strategies. It is currently accessed via a link on Moodle. We have to change this however. Shortly, the link on Moodle will be removed. Instead on-campus, you will directly access Mintel via a link on the e-library page of the library website. If you want to access Mintel off-campus, talk to us about getting an Open Athens account set up (and you really should you know) or alternatively you should soon be able to access Mintel from the search box on the library home page. We're sorry for the inconvenience, but if you get an Open Athens account, you'll hopefully see it's no inconvenience at all really.

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