Mintel 'Global Market Navigator' Trial access

The library has trial access to Mintel's 'Global Market Navigator' database from today until next Tuesday (August 11th).

Global Market Navigator provides comprehensive access to market research reports, market segmentation, forecast and economic data for 22 industries and 54 countries. Reports can be generated which compare industry and country data and all results can be exported as charts or spreadsheets.


So, if you want to compare Compound Annual Growth Rates (CAGR) for beer and wine in Ireland and the UK (we are not guzzling quite as much of the stuff as our national reputation might imply it seems) email laura.rooney@dbs.ie for access details.

Irish Lifestyles Reports now available on Mintel

Mintel's 'Irish Lifestyles' report is now available via DBS Library's Mintel subscription.

Irish Lifestyles examines the consumer landscape and provides economic forecast and commentary. The theme for 2009 reports is 'Restoring confidence in the Irish consumer'.

To access, login to Mintel (access via the 'search all resources button' on the home page, you will be promoted to authenticate with your student number if off campus).



Under 'My Reports' click 'show all reports in my subscription'



Then click on 'Irish Lifestyles' in the report list for access to all reports in the 'Irish Lifestyles' series

New features on MINTEL

Want to find reports on Tourism In Ireland, Bottled water sales in France, Energy consumption in Australia, Chocolate and confectionary in the UK, Cough and cold remedies in the US? These and a whole host of other industry and region specific market research reports are now available with a new addition to MINTEL reports called 'snapshots'.

We are currently running trial access to this new feature on MINTEL and would like your feedback on whether you think it is a valuable addition.
Remember if you dont access these trials or give us your feedback on new features, we may not have any real data to inform our decision to subscribe or not. So if you access 'Snapshots' reports and like them - please let us know.

- Please note that due to a problem with the Mintel database and our default settings on library PC's, it cannot be accessed on campus while using internet explorer as your internet browser. To access, log onto the net using Mozilla firefox as your browser. To access Mintel off campus login through the 'search all resources' button with your student number and date of birth then scroll down and click the link to Mintel.

Website of the day - Marketing & Market Research

Todays focus is on Marketing and market research.

Free Research

A very useful source of FREE MARKET RESEARCH reports
covering a comprehensive range of companies and industry sectors. You will need to register to receive reports, but as the name implies – its free!

Another good site is - Know This - A useful source of marketing information, tutorials and case studies